YourNewsMail - The Newsletter for you

We are fast approaching the end of another busy year and an uncertain time for many business. The the current 'credit crunch' leading many businesses to give up and slide into receivership. However there are those who are marketing agressively with a fighting spirit and determination to stay ahead and we are there fighting with them and helping them to reap the benefits. Helping companies stay ahead in business is what we do best.

We have gained a reputation of providing business centred that add real benefit, as such we are often asked to become involved in key business eduacation events and recently we were asked to present a seminar at the Winning Business Exhibition.

We were also asked to work with Staffordshire In Business Magazine as the 'best positioned to advise their readers on ways of improving their marketing activities', we have had some fantastic feedback from our monthly articles, so we have decided to include them here for all to see ..... so read on ..... oh and have a wonderful Christmas and a prosperous New Year !!

Winning Business 2008 - at-u create a buzz !

With a reputation of providing business centred solutions that add real benefit, at-u was once again asked to give a seminar at the Winning Business Event. This year David Mitchell (Managing Director) and Rob Allen (Consultant) gave a seminar on ‘Making your website work… in brand!’ With pre-bookings that filled the venue the seminar proved to be the most popular of the event.

Do Websites Work?

We were asked to write on the actual benefits of websites as readers are asking whether they really work. Taking this is in the context that their websites can be accountable for assisting with business development and sales, maintaining existing client relationships and keeping their brand front of mind. Websites that work are business focused, with user centred design that projects, maintains and protects your brand, while effectively marketing your offering, enabling the visitor to see that you understand them and their needs.

Brand & Its Application

In previous issues of Staffordshire In Business we have highlighted the need for a strategy, plan and effective communication and looked at best practice for developing websites that work to enable your business to maintain existing and develop new client relationships, generate revenue and beat your competitors. In this issue we feel it is important to reiterate the common thread from all marketing and communications, BRAND, BRAND, BRAND!

Effective Advertising

In previous issues we have commented and advised on marketing and what it means, effective brand and also whether websites work. This month we are focusing on advertising and how you can make it effective for you.

Advertising - a form of communication with the objective of persuading your potential customers to buy your products or services. There is a multitude of media to choose from; television, newspapers, magazines, buses, billboards and the internet to name a few. But with so many ways of communicating with your audience the critical point is to make sure your advertising works for you, your brand and your bottom line.

Design & Copywriting

We have talked about advertising and how to make it effective. We discussed finding the right media, deciding why you want to advertise, what you want to say, who you want to communicate with and what you want them to do.

This process is relevant to any communication that you are considering, whether it’s an advert, a brochure, a flier, an exhibition stand or your website. Naturally each output has additional considerations but once the foundation elements have been realised its time to move onto design and copywriting – the creative process that delivers your strategy to your target audience in a way that gets a response and impacts positively on your bottom line.

back to top